Marketing Strategy at 5-Stars Management Solutions LLP.
To us, growth is not about market share, sales volume in terms of the number of admission calls converted, census, or opening new facilities, but instead helping more people find comfort, peace of mind, safety, security, and the assurance that their needs will be met at all times—Home!
Our marketing strategy is based on the philosophy that healthcare and public housing needs are infinite; hence, there is enough for everyone—we must identify it!
Our competitive advantage is the exceptional (de-commoditized) services we provide to win the trust and confidence of our patients, residents, families, organizations, and the communities we serve.
Constantly reviewing our marketing plan to align with the needs of those we serve, the community, referral sources, residents, and families. However, a marketing initiative that attracts the targeted population is the easiest in the marketing continuum. We know from 40 years of experience that the most effective marketing strategy converts those we serve into our marketing ambassadors through the client-centric, excellent customer service they receive, including the job satisfaction of our staff.
We understand that the days of “Candy drop-off” marketing are over! Maintaining social relationships is necessary but not sufficient. The price for entry in the current competitive market is quality and exceptional services. A marketing message that sells is data that showcases the quality story of the organization, including patient and employee satisfaction data. Competing for patients is driven by the ability to add value in the quality versus cost equation. Leaders in the healthcare and public housing space must evangelically lead the marketing strategy; for example, most referral decisions to nursing facilities by hospitals are made at the higher management level because of rehospitalization penalties and quality measures.
Subsequently, improving intake means understanding and obtaining data about the challenges facing referral sources and potential future residents and designing a message and conversation about why 5-Stars Management Solution LLP is the provider of choice and a model for the industry.